Social Listening- ELF Cosmetics
by Emma Confer The brand I chose is E.L.F. Cosmetics, standing for eyes, lips, and face. They have recently been gaining social media attention because of the recent product drop of the Glow Reviver Lip Oil. The reason being for this spike of interest for the brand is that it is a duplicate product (referred to on social media as dupes) for a popular and expensive product, Dior Lip Glow Oil. I was initially interested in this because Elf Cosmetics has made a name for themselves by producing cheap makeup products that very closely resemble more high-end makeup brands. Their value proposition is that their customers should have access to clean beauty that is never tested on animals. They have garnered the Leaping Bunny stamp of approval, the only internationally recognized label guaranteeing customers that no animals were tested on in the development of the product. Overall, this product launch as well as the ones before it has rendered great success and positive publicity from